Sport
About product
A mobile application designed for both enthusiasts and professional analysts in the horse racing industry, enabling users to track races, analyse horse performance, and identify promising young horses for future investment or acquisition.
The core focus lies in advanced sports analytics, including performance statistics, current form, race history, and comparative analysis. Users can follow live races, explore detailed horse data, and monitor emerging talent with strong future potential.
The application brings together sports analytics, media content, and career tracking tools into a single, cohesive interface, creating a comprehensive platform for exploring and analysing the world of horse racing.
UX-strategy
The UX strategy of the application is centred around making complex sports analytics clear and accessible for both horse racing enthusiasts and users who track promising horses with investment intent. The primary objective was to bring together performance statistics, race results, and discovery tools for emerging talent within a single, intuitive interface.
Instead of relying on dense tables and overly complex analytical tools, the interface adopts a visual-first approach, using cards, charts, and clear performance indicators. This enables users to quickly assess a horse’s current form, recent results, and potential for future performance.
Particular attention is given to the Young Horses section, where users can track promising young talent and monitor their progression over time. This approach makes the application valuable not only for sports fans, but also for those considering acquisition or investment in future champions.
The navigation is structured around key user scenarios: following races, analysing horse performance, tracking emerging competitors, and reviewing personal activity. This allows users to seamlessly transition between analytics, sports content, and personalised data.
As a result, the interface brings together sports content, analytical insights, and horse tracking tools into a unified experience, transforming the application into a comprehensive platform for exploring and analysing the world of horse racing.
The main screen and analytics are designed around the core use cases of the application: exploring upcoming races and analysing individual horses. Users are immediately presented with upcoming events, popular participants, and quick access to detailed analytical views.
Within the horse profile, key performance metrics are clearly displayed, including win rate, recent race results, speed, and overall form indicators. This structured presentation allows users to quickly evaluate a horse’s potential and gain a clear understanding of its current competitive condition.
Users can follow live events in real time, view participating horses, and access their key performance metrics at a glance. The app also features a video library with race replays, highlights, and expert analysis.
This approach allows users not only to stay engaged during races, but also to review and evaluate performance afterwards, supporting deeper insights and more informed decisions.
Users can track young horses, including their early performances, training progress, and trial results. Each card presents key information such as pedigree, core characteristics, and current performance metrics.
This section helps identify potential future champions and allows users to monitor horses that may be of interest for acquisition or investment.
The user profile provides a centralised view of personal data and activity within the application. It displays key information such as statistics, activity history, saved horses, and individual performance metrics.
Users can track their observations, revisit horses of interest, and monitor their engagement over time. This screen consolidates all personal insights in one place, helping users stay organised and in control of their activity within the app.
The wireframe represents the structural foundation of the interface, focusing on layout, hierarchy, and user flow before visual styling is applied.
In this stage, the goal is to define how content is organised, how users navigate between screens, and how key actions are prioritised. By removing visual details such as colour, typography, and imagery, the design focuses purely on functionality and usability.
