EdTech
About product
Mobile EdTech platform designed to make advanced mathematics accessible, structured, and engaging for learners at different stages - from school-level preparation to university and professional retraining. Its core value lies in combining traditional learning formats with a unique offering: live-streamed lectures from leading universities, allowing users to experience real academic environments remotely. Alongside structured learning paths, the platform integrates practice modules, performance analytics, and collaborative study groups. This creates a holistic ecosystem where users can not only consume content but actively participate in the learning process. The product bridges the gap between self-paced education and real-time academic experience.
UX-strategy
The UX strategy is centred around simplifying complex subject matter while maintaining depth and credibility. Mathematics is inherently demanding, so the interface is designed to reduce cognitive friction through clear hierarchy, progressive disclosure, and strong visual support. Instead of relying on dense content or traditional academic layouts, the experience uses modular learning blocks, visual explanations, and immediate feedback loops to support comprehension and retention.
A key strategic focus is guiding users through their learning journey with minimal effort - from discovering content, to understanding concepts, to practising and tracking progress. The integration of live lectures introduces a sense of immediacy and real-world relevance, reinforcing motivation and long-term engagement.
Ultimately, the product balances structure and flexibility: it provides clear pathways for goal-oriented users while still allowing exploration and personalised pacing. This ensures the platform remains approachable for beginners, yet valuable and credible for more advanced learners.
The onboarding and dashboard experience are designed to provide users with an immediate sense of structure and direction within their learning journey. From the outset, users are presented with a clear overview of their current courses, upcoming tasks, and key progress indicators, reducing the need for additional navigation. The interface prioritises in-progress learning and surfaces relevant actions, helping users quickly understand what to focus on next. Visual progress indicators and concise data blocks make advancement tangible and easy to track over time. This approach supports habit formation and encourages consistent engagement by minimising friction between intention and action.
The theory screen is designed to prepare users for upcoming assessments by breaking down complex mathematical concepts into structured, digestible components. Visual diagrams and graphs are used alongside textual explanations and highlighted formulas, supporting both intuitive and analytical understanding. This combination helps users grasp abstract ideas more effectively before moving into practice. The content is organised in a clear sequence, guiding the user from concept introduction to key insights without overwhelming them. Such an approach reduces cognitive load and ensures users feel confident and prepared when transitioning to test scenarios.
The practice screen is designed to shift the user from passive learning to active knowledge validation. Tasks are structured by topic and difficulty, allowing users to choose challenges that match their current level and learning goals. The testing interface provides immediate feedback, clearly highlighting correct and incorrect answers while offering explanations to reinforce understanding. This creates a continuous feedback loop where mistakes become part of the learning process rather than points of failure. Such an approach strengthens retention, builds confidence, and helps users systematically improve their problem-solving skills.
Live lectures represent the core value proposition of the product, offering users real-time access to mathematics sessions from leading universities. The interface is designed for immediacy and discoverability, allowing users to quickly browse, filter, and join live streams with minimal friction. This transforms the learning experience from static content consumption into a dynamic, real-world academic environment.
In addition, the integration of study groups introduces a social learning layer, enabling users to join or create sessions around specific topics. Real-time collaboration through video calls encourages discussion, peer support, and deeper understanding of complex concepts. This combination of live academic content and collaborative learning significantly increases engagement and positions the product as a полноценная learning ecosystem rather than a traditional EdTech platform.
The profile section is designed to give users a clear and motivating overview of their personal learning journey. Key metrics such as lessons completed, study time, streaks, and average performance are surfaced in a concise and visually engaging format, making progress easy to interpret at a glance.
The extended analytics view provides deeper insights through trends, topic mastery breakdowns, and score distribution, helping users identify strengths and areas for improvement. This level of visibility supports more intentional learning and encourages users to set and achieve specific goals.
Gamified elements such as achievements and streaks reinforce positive behaviour and increase long-term engagement. Additionally, the profile integrates subscription value by highlighting premium features, seamlessly connecting personal progress with the broader product offering.
The paywall is designed as a high-impact conversion screen that combines urgency, clarity, and perceived value. A prominent discount message paired with a countdown timer creates a strong sense of scarcity, encouraging users to act quickly rather than postpone the decision. The pricing structure is clearly articulated, with a highlighted yearly plan positioned as the best value, reducing decision fatigue and guiding users towards the most profitable option.
Key benefits such as access to live university lectures, unlimited practice, and study group calls are presented as concise value propositions, reinforcing why the subscription is worth purchasing. The clean hierarchy and focused call-to-action minimise distractions and keep attention on conversion.
From a UX perspective, this approach increases sales by aligning emotional triggers (urgency and exclusivity) with rational justification (clear value and savings), ultimately improving both conversion rates and perceived product worth.
