About product
A VPN service with a paid subscription.
Prototyping
The main connection screen was animated in Figma. This was an important UX task, as connecting to the service can take some time. It was necessary to provide user feedback and indicate that the connection process had started.
App’s monetisation
On the connection page, users see a banner for the seven-day trial - an implementation of the app’s monetisation. Users are invited to try the premium version to encourage future purchase. This approach allows users to first explore the product for free and then decide on a paid subscription. In practice, subscriptions without a trial can deter some users, as they have no way to test the product and verify its quality before buying. After purchasing a subscription, the user’s profile displays the subscription status and expiration date. Notifications are also provided to remind users to renew one week, three days, and one day before the subscription ends.
